Underground Toys work closely with top entertainment companies and retailers to bring must-have products to market

Formed in 2001, Underground Toys is a leading creator, manufacturer and distributor of licensed products around the globe. Underground Toys became known for the talking keychain brand “In Your Pocket” and “Pocket Pals”™ and have built a reputable name; expanding into the world of high-quality, stylised talking plush, homewares and other exciting categories

Underground Toys is proud to hold the rights for an impressive portfolio of entertainment brands from popular TV series and movies including Star Wars, Doctor Who, Marvel, Sherlock, Ghostbusters, Teenage Mutant Ninja Turtles, Game of Thrones and many more.

  1. Design
  2. Manufacture
  3. Distribute
  4. Global

Over 100 employees across 4 offices

Underground Toys has grown rapidly, they continue to add expertise across all departments, as the business expands.

No matter the area of business; sales, product, warehouse or logistics; Underground Toys strive to deliver excellence in service and are well positioned to do so with large offices in London, San Diego and Hong Kong.

Brightening up homes everywhere

Most recently, Underground Toys successfully expanded into the homewares and décor arena with best-in-class licenses including Star Wars and Doctor Who. The fantastic homewares range includes Doctor Who TARDIS spatulas and tumblers, Star Wars collectible steins and R2-D2 kitchen timers, just to name a few. With over 120 homewares products already in the market, the range is constantly expanding to showcase innovative high quality items for fans, gift-givers and collectors worldwide.

Underground Toys have a successful trading footprint across over 40 territories, coordinated from 4 key locations

Map showing Underground Toys office locations in San Diego, London, Romford, Maldon and Hong Kong

1 of our products is now sold every 4 seconds!

Underground Toys’ presence continues to grow and their products can be found in over 40 territories worldwide! In fact, this paired with the impressive retailer portfolio means 1 Underground Toys product is sold every 4 seconds!

In addition to manufacturing and distributing their own licensed products worldwide; Underground Toys joined forces with Funko LLC at the end of 2013, in an exclusive partnership across Europe.

Underground Toys regularly exhibit at major trade and consumer shows, across the globe, so please feel free to pop by and see us if you’re passing! Our presence at these exhibitions is to showcase our range of products as well as talk about new opportunities.


Underground established in the UK


Underground begins domestic US distribution


Underground acquired UK and US rights for Star Wars feature soft toys


Underground expanded into homeware products


Winner of Toy Of The Year Award


Underground partnered with Funko LLC on Pop! Vinyl and other categories


Underground opened its Hong Kong office to assist in the distribution of Underground items globally


Underground employed its 105th employee