Formed in 2001, Underground Toys is a leading creator, manufacturer and distributor of licensed products around the globe. Underground Toys became known for the talking keychain brand “In Your Pocket” and “Pocket Pals”™ and have built a reputable name; expanding into the world of high-quality, stylised talking plush, homewares and other exciting categories
Underground Toys is proud to hold the rights for an impressive portfolio of entertainment brands from popular TV series and movies including Star Wars, Doctor Who, Marvel, Sherlock, Ghostbusters, Teenage Mutant Ninja Turtles, Game of Thrones and many more.
Underground Toys has grown rapidly, they continue to add expertise across all departments, as the business expands.
No matter the area of business; sales, product, warehouse or logistics; Underground Toys strive to deliver excellence in service and are well positioned to do so with large offices in London, San Diego and Hong Kong.
Most recently, Underground Toys successfully expanded into the homewares and décor arena with best-in-class licenses including Star Wars and Doctor Who. The fantastic homewares range includes Doctor Who TARDIS spatulas and tumblers, Star Wars collectible steins and R2-D2 kitchen timers, just to name a few. With over 120 homewares products already in the market, the range is constantly expanding to showcase innovative high quality items for fans, gift-givers and collectors worldwide.
Underground Toys’ presence continues to grow and their products can be found in over 40 territories worldwide! In fact, this paired with the impressive retailer portfolio means 1 Underground Toys product is sold every 4 seconds!
Underground established in the UK
Underground begins domestic US distribution
Underground acquired UK and US rights for Star Wars feature soft toys
Underground expanded into homeware products
Winner of Toy Of The Year Award
Underground partnered with Funko LLC on Pop! Vinyl and other categories
Underground opened its Hong Kong office to assist in the distribution of Underground items globally
Underground employed its 105th employee